Thinking out loud
Notes on music, marketing, and building things in public.
Why I’m writing here
I’m starting this space because I’ve reached a point where I want to think more openly about the things I’m building, noticing, and learning — in music, marketing, and now as a founder.
Over the past few years I’ve found myself constantly connecting dots. Between artists and platforms. Between data and instinct. Between ambition and reality. I’ve learned a lot in private conversations, late notes, and half-formed thoughts. This feels like the right moment to bring some of that into the open.
This won’t be a polished newsletter machine. It’s a place to share:
• Signals from the music and creator economy
• Building hype.kit: The real journey of founding something
• Notes: Personal reflections on work, identity, and the things that shape how we show up
If you’re here for deep thinking, honest process, and the occasional imperfect draft of an idea, you’re in the right place.
I don’t have a strict publishing schedule yet. I’m more interested in writing when there’s something worth sharing, rather than filling space. When I do publish, it will fall into one of those three streams so you always know what kind of post you’re reading.
If you’d like to follow along, you’re very welcome here.
Thanks for being early.
Welcome to Substack mate!